Target Planning Another Small-format Store in SoCal

Big-box retailer Target Corp. is planning to open a second “flexible-format” store late next year in California’s Orange County.

The store, which will be about a third of the size of a standard Target superstore, is expected to open in October 2017 in space formerly occupied by a Ralphs grocery store that closed two years ago, the Orange County Register (OCR) reported..

This 41,700-square-foot Target would be the Minneapolis-based retailer’s 10th store in the greater Los Angeles area, according to the OCR. A previously announced small-format Target is expected to open in July in Orange County.

Target’s flexible-format stores offer most of the same assortment of products as a standard Target but in a smaller format. Built in densely populated areas, the stores offer products such as produce, sandwiches, salads, beverages and other grab-and-go items, along with a scaled-down version of Target’s usual assortment of clothing, home decor, health and personal care products, and other hard and soft lines. Some locations have pharmacies.

“The product assortments at these stores are catered to suit the neighborhood and provide a one-stop shop,” Target spokeswoman Kristy Welker told the OCR.

Target has 31 flexible-format stores, originally known as TargetExpress and CityTarget banners, but rebranded as Target last year.


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