Furthering its intent to compete in the fast-growing world of grocery delivery, mass merchandiser Target will expand its next-day essentials delivery service program, Target ReStock, to two new markets: Dallas-Fort Worth and Denver.
The service allows guests to build a box (up to 45 pounds) with their own selection from more than 15,000 popular essentials – from personal care items to cleaning supplies. Users who submit their order by 2 p.m. and pay $4.99 will receive their order the following day.
Target began testing ReStock in May in its hometown of Minneapolis, with the aim of expanding after the summer trial. It has since been honing the service and has now expanded it to include a wider product assortment, including school supplies and baby food, Saturday deliveries, and availability to all customers, not just Target Redcard holders.
News of the program’s expansion came a day after Target revealed that it will purchase Grand Junction, a San Francisco-based tech company that will allow it to expand same-day delivery service. Currently, the service is being piloted at the retailer’s store in New York’s Tribeca neighborhood, but will expand to other stores in the city before the year’s end, and to additional major cities in 2018.
Minneapolis-based Target operates 1,816 stores.