Target Canada said it will donate $160,000 to support The Salvation Army’s meal and snack program for school-aged children in 22 communities across Canada, as part of its commitment to assisting families in need by providing access to food and education.
"Target has a strong history of giving back to the communities in which we operate and we are pleased to continue this legacy of giving in Canada," said Derek Jenkins, SVP, External Relations, Target Canada. "Canadians told us that alleviating poverty and providing access to food and education is their number one concern so we are pleased to partner with The Salvation Army on this worthwhile program that ensures kids are well-nourished and ready to concentrate while they're in school."
Earlier this year, Target’s social media “Give With Target” campaign asked consumers to identify the types of community initiatives they would like the retailer to support. The results, combined with third-party research and feedback from community leaders across the country, revealed that a top concern of Canadians is the alleviation of poverty through access to food and education. Target leveraged the campaign to donate more than $1 million to various charities and used the combined feedback to inform its national giving platform.
Minneapolis-based Target Corp. operates 1,797 stores in the United States and 124 in Canada.