Swift Communications Invests in Digital Marketing Solutions Co.
Swift Communications, a multi-platform publisher based in Carson City, Nev., with media properties in several Western and Midwestern states, is making a strategic investment in Engage3, a retail intelligence and digital marketing solution provider. The two companies are also working together to identify retailer and supplier partners in the markets Swift serves to drive additional consumer value.
The amount of the investment, which closed earlier this month and will be used to expand the features of Engage3’s solutions, was not released.
“We believe Engage3 will generate tremendous value for our readers and subscribers, not only when they are present in the communities we serve, but wherever they may be located,” said Bill Toler, chairman and CEO of Swift Communications. “Additionally, the Engage3 business model fits nicely with ours. In partnership with Enage3 and our retailer and manufacturer advertisers, we will be able to help shoppers save time and money while having fun.”
Engage3’s flagship application, ShoppingScout, helps consumers find information on brands and retailers, and receive promotional offers while they read digital and print media. Engage3 uses algorithms to determine the shopper’s intent-to-buy and makes that information available to partnering users so they can influence the process.
“We are very pleased to have Swift Communications as an investor and a partner, and see it as a validation of our efforts to provide a better shopping experience for consumers,” said Ken Ouimet, CEO of Engage3. “The additional capital will be well-spent improving our solutions and capturing the interest of retailers and suppliers.”
Engage3 is a consumer sales platform that works with retailers, manufacturers and media outlets to deliver personal shopping experiences and provide increased sales and market share.