Sustainable Seafood Website Gets Fresh

Nearly four years since the first iteration of its website launched, Fort Collins, Colo.-based nonprofit FishChoice Inc. has unveiled a new platform, “FishChoice 2013,” to better serve those businesses that buy and sell sustainable seafood.

FishChoice 2013’s free membership platform offers distributors, supermarkets, restaurants, chefs and others a resource designed for businesses. Features include 2,700-plus product listings from nearly 400 companies, as well as search filters such as seafood origin, seasonal availability and supplier distribution area. Businesses can also learn more about where their seafood comes from with detailed supplier profiles, buying guides and an industry resources section. aggregates up-to-date, science-based seafood information from its sustainability partners (which include the Seafood Watch Program at Monterey Bay Aquarium, the Marine Stewardship Council and NOAA Fisheries) and then adds the corresponding products, suppliers, and relevant supporting information to the website.
Since the website’s original launch in August of 2009, nearly 4,000 professionals have signed up to use it. Although most of the businesses that currently use are North American-based, the group said it expects to see an increasingly global membership in the coming year.


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