Supervalu Taps WWF for Sustainable Seafood Assessments

Supervalu and the World Wildlife Fund (WWF) are collaborating to create a strategy for sustainably sourcing the store’s wild-caught seafood. As part of the arrangement, WWF will help the Minneapolis-based grocer assess the sources of its top-20 wild-caught seafood species. The assessments will further inform the development of a new sustainable seafood sourcing strategy that will drive the company’s seafood purchases, inclusive of evaluating Marine Stewardship Council (MSC) certification for wild species.

“Major food retailers like Supervalu have an important role to play in changing the way seafood is harvested or grown, both to reduce its impact on the planet and to ensure the fish we rely on exist for generations to come,” said Bill Fox, VP of the fisheries program at Washington-based WWF. “Conserving marine habitats and promoting sustainable fishing methods is important to people and wildlife alike.”

Following the completion of the assessments and strategy, Supervalu and WWF intend to engage the company’s source fisheries on improving environmental practices. Supervalu is also expected to work toward sourcing more sustainable farmed seafood by participating in the Aquaculture Dialogues, a WWF-led project that will result in global standards designed to minimize the environmental and social impacts associated with farmed seafood.

For more information on WWF’s sustainable seafood work, visit
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