Superior Farms Names Assistant VP of Retail Sales

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Superior Farms Names Assistant VP of Retail Sales


Davis, Calif.-based Superior Farms as promoted long-time employee Brian Fall to assistant VP of retail sales.

“Brian’s experience and great rapport with his customers makes this promotion a very easy decision,” said executive VP Gary Pfeiffer. “He’s the right person to move into this leadership role.”

Fall began with Superior Farms in 1998 working in the warehouse in Washington; shortly after he became manager of the facility. A few years later he was promoted to a sales position with regions in Northern California and later in Oregon and Washington. He eventually took over retail accounts like Supervalu.

“I like to be in front of people and sell product and I love lamb, so it’s great,” Fall said. “I want to continue my growth with Superior Farms - it’s a good company. I like what I do and I like the people I work with. I’m proud to have worked here as long as I have – that’s something I truly value.”

Founded in 1963, Superior Farms celebrates its 50th year in business as North America’s largest processor and marketer of lamb. The company services retail and foodservice markets throughout the U.S., Canada and more than 10 countries.