Stores Prep for June California Avocados Month

June has been designated California Avocados Month, and the California Avocado Commission (CAC) is ready, willing and able to help retailers merchandise and design customized programs promoting the fruit.

“Many retailers already have plans in place for exciting California Avocado Month promotions, including programs with special displays, demos and wellness components,” said Jan DeLyser, CAC's VP of marketing.

In addition to customized support for retailers, the Irvine-based commission’s California Avocado Month activities this year include a sponsorship of the historic Grand Central Market in Los Angeles and the popular Pine Street Market in Portland, Ore. Additionally, for the entire month of June, select market vendors will feature California avocado dishes at their restaurants, encouraging consumers to try the fruit in unique menu applications. This activity will be supported by social and digital content promoting the venues, the dishes and California avocados.

The CAC has also partnered with several chefs, including two-star Michelin chef Josiah Citrin of Melisse, in Santa Monica, and Charcoal Venice, along with Kevin Meehan, of Kali, to create recipes featuring avocados. The recipes are available online.

Further, the commission worked with Chef’d.com to create four avocado-focused meal kits. The California avocado recipe collection consists of California Avocado Grilled Pizza with Watercress Salad, California Fish Tacos with Grilled Avocado and Pico de Gallo, California Roll with Spicy Garlic Edamame, and Easy California Eggs Benedict with Citrus Salad.