Store Fixtures for QR Codes

The Trion Wonderbar was developed to enable smartphone-scanable QR codes o appear in store fixtures ads, according to the company.

"Not all of our products are right for QR," related Tony Kadysewski, marketing communications manager for Trion. “The QR code takes visitors to a product-specific page optimized for mobile readership. Customers like to be communicated with in the channels they prefer, whether print, web, Twitter or QR. For particular products it can be worth the effort to niche market and narrowcast. I certainly wouldn't use this approach for commodity-like products."

Other pitfalls await early QR users, according to Trion. “There are several ‘flavors’ of QR code, said Kadysewski. “And certain combinations of mobile OS, QR reader, and cell phone browser were found problematic. Still gaining the attention of a very limited but tech-savvy readership can have marketing advantages."

Wilkes-Barre, Penn.-based Trion Industries manufactures point of purchase fixture makers, as well as display and scanning hooks. Offerings include WonderBar merchandisers; Clear Scan storewide labeling; Shelf Works, shelf management systems; specialized cooler merchandising systems; and anti-theft fixtures. The firm markets worldwide from headquarters in