In-Store Activity

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In-Store Activity

12/22/2009
How shoppers interact with products between their delivery to the store and purchase at checkout has long been a black hole. Measuring and managing in-store activity is the new frontier for optimization. This third in a series of White Papers by Hawkins Strategic – a retail technology consulting firm owned by Green Hills CEO Gary Hawkins – examines several ways retailers can track what happens between the time products flow in the back door, and when shoppers (after purchasing those items) – exit the front.

Click here to download the white paper