Stirring Up Interest
After being featured several upscale restaurants, Miscela d’Oro artisan espresso is now available for purchase by consumers. “Two things encouraged our family to make the industrial investment required to bring our artisan espresso to North America in quality-controlled smaller format,” noted the Messina, Italy-based purveyor’s master roaster, Umberto Urbano. “First, North Americans have become very conscious of the value of drinking true Italian espresso, so there’s more appreciation and a basic demand. Second, espresso connoisseurs who meet our coffee in a fine-restaurant context want the same freshness at home.” The new 250-gram (8.8 oz) vacuum-sealed whole-bean espresso blend cans retail for between $9 and $10 each. For further information, visit www.misceladoro.com.