SpartanNash Launches Fast Lane C&C Program
SpartanNash has launched Fast Lane, a click-and-collect program, and revealed plans to expand it to two dozen stores this year and up to double that number in 2018.
The retailer-wholesaler's Grandville, Mich., Family Fare Supermarket now offers the service, originally a pilot program announced in February, allowing patrons to order groceries online and pick them up curbside. The next west Michigan stores to join the program will be announced in the coming weeks, with 25 in the state expected to have the program by year's end, and up to 50 across SpartanNash's nine-state footprint to be part of it in 2018.
Annual memberships for Fast Lane are $99 per year, and monthly memberships are $16.95 per month. Individual orders of any size can be placed at familyfarefastlane.com for a $9.95 pick fee, which is waived under annual or monthly memberships.
Orders are then shopped by a team of Fast Lane personal shoppers – Family Fare associates – who focus on selecting quality items from each aisle of the store. Customers can also include notes for Fast Lane shoppers to follow, allowing them to request green bananas, thick-sliced ham from the deli. or the expiration date on a carton of milk. Those with Yes loyalty accounts – and repeat Fast Lane shoppers – will automatically have their preferences loaded into their Fast Lane accounts, making it even easier to select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order.
All orders placed at familyfarefastlane.com before 3 p.m. will be available for same-day pickup.
“The launch of Fast Lane is part of SpartanNash’s commitment to providing our store guests with a personalized, convenient shopping experience that exceeds their expectations,” said Ted Adornato, SpartanNash's EVP of retail operations. “Our click-and-collect program takes our company’s digital customer experience to a whole new level. The entire Fast Lane experience is tailored to fit the needs of our on-the-go store guests, while providing quality products at an affordable price.”
To celebrate the launch of the click-and-collect experience, SpartanNash is waiving the pick fee for customers’ first three Fast Lane orders using the code FASTLANE.
Based in Grand Rapids, Mich., SpartanNash serves customer locations in 47 states and Washington, D.C., as well as Europe, Cuba, Puerto Rico, Bahrain and Egypt. It operates 151 supermarkets, primarily under the Family Fare Supermarkets, Family Fresh Market, D&W Fresh Market and SunMart banners.