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SpartanNash Debuts New Fundraising Program

SpartanNash introduces Direct Your Dollars, a receipt-based program that allows shoppers to funnel up to $1,000 to local charities, schools and other nonprofits. The program launches Aug. 1 in more than 160 SpartanNash-owned retail stores in nine states and replaces the Support Our Schools program offered in stores in the western United States and the Michigan-based Cash for Class.

Participating stores include Family Fare Supermarket, D&W Fresh Market, Family Fresh Market, Forest Hills Foods, VG’s, SunMart, Supermercado Nuestra Familia, Bag n Save, No Frills, Prairie Market, Pick'n Save, Germantown Fresh Market, Dillonvalle IGA, Econofoods, Dan’s Supermarket and ValuLand.

“Our Direct Your Dollars program is built on the concept of shopping with purpose, meaning our store guests can use their purchasing power to support their favorite nonprofits,” said Dennis Eidson, president and CEO of SpartanNash.

Customers can shop at a corporate-owned store and turn in the receipt to a participating nonprofit. When the nonprofit collects $150,000 in eligible receipts, it turns the receipts in for $1,000 from SpartanNash. The money is often used for computers, textbooks, field trips, athletic and band equipment, food and meal supplies.

Receipts from participating stores include a Direct Your Dollars section to make it easier for the collecting organizations to compute the receipt totals because certain products, such as tobacco, postage, fuel, gift cards and lottery purchases, are not included in the dollar tally.

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