Southern Family Markets Raises Over $57K for MDA

Southern Family Markets stores in Alabama, Mississippi, Florida, and Georgia have collectively raised $57,642 for the Muscular Dystrophy Association’s (MDA) national “Aisles for Smiles” program, bringing the Birmingham, Ala.-based company’s four-year total to more than $234,500.

To raise the amount this year, customers and associates bought muscular dystrophy mobiles in the stores. Funds go toward research, clinic services, support groups and publications geared toward those whose lives and families have been affected by muscular dystrophy. Each store had the goal of selling 800 mobiles, the amount necessary to send a child at no charge to MDA camp for a week. Thanks to the participation of shoppers and employees, the stores were able to exceed their goals.

“We have a tradition of partnering with [MDA] for Aisles for Smiles and look forward to the program each year,” noted Southern Family Markets president Max Henderson. “Aisles of Smiles continues to be a charity that our store teams and customers feel strongly about, which is evident in the amount of contributions.”

Aisles for Smiles began more than two decades ago and now generates $10 million annually.