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Southeastern Grocers Launches Healthy Lifestyle Initiative

Southeastern Grocers, parent company to Bi-Lo, Harveys and Winn-Dixie stores, has entered a long-term commitment to fuel, coach and inspire physical activity and healthy lifestyles throughout the Southeast with the new SEG Sports initiative.

“We are passionate about helping our customers and their families be more active and aspire for greatness,” said Ian McLeod, President and CEO of Jacksonville, Fla.-based Southeastern Grocers. “We are delighted to extend our commitment to three new partnerships, including Alabama Crimson Tide, Clemson and Jacksonville Armada’s new Community Programs.”

The Southeast is home to some of the world’s most premier and established athletes, and Southeastern Grocers has a nearly 30-year history of partnering with iconic athletic programs that have won more than 100 national championships and southern league titles with presence on the world stage.

Sports, Fitness, Success

“Nearly 90 percent of our customers believe sporting activities are a key part of their child’s personal development, so we have created an opportunity to give our customers and their families the experience of premier athletic events and to inspire active families and future athletes throughout the Southeast,” McLeod said. “We are investing in promoting physical activity and healthy lifestyles through sports at all levels, from gymnastics to football, baseball, basketball and swimming.”

Only one in three children are physically active every day, and eight out of 10 customers recently told Southeastern Grocers they would like their children to be more active.

To help athletes of all ages and abilities aspire for greatness, Southeastern Grocers has developed SEG Sports with a pledge to:

  • Fuel young athletes and their families with fresh, nutritious foods designed to fuel activity every step of the way, because 95 percent of customers believe eating the right food is an important part of children staying active.
  • Coach the 8 out of 10 customers who want their children to be more active with tips to help feed their competitive fires.
  • Inspire the next active generation through partnerships with some of the leading athletes and teams in the Southeast.

Through SEG Sports, Southeastern Grocers will support youth camps and clinics in the communities its stores serve through its professional, semi-professional and college sports partnerships with the Clemson University Tigers, Florida State University Seminoles, Greenville Drive, Jacksonville Armada, Jacksonville Suns, New Orleans Saints, Pensacola Blue Wahoos, University of Alabama Crimson Tide, University of Florida Gators and University of South Carolina Gamecocks. The grocer plans to send young aspiring athletes throughout the Southeast to upcoming games to cheer on their sports heroes from the stands.

Southeastern Grocers LLC operates 750 grocery stores, 140 liquor stores and 500 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina under the Bi-Lo, Harveys and Winn-Dixie banners.

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