Southeastern Grocers Donating July 4 Profits to Military Cause

For the second year in a row, Southeastern Grocers, parent company of Bi-Lo, Harveys and Winn-Dixie, will donate all profits generated at its grocery stores on July 4 in support of veterans and service members. 

This year, Southeastern Grocers has joined forces with Hope For The Warriors, a national nonprofit dedicated to restoring a sense of self, family and hope for veterans, service members and military families. Last year, the Jacksonville, Fla.-based grocer teamed with Wounded Warrior Project’s Independence Project.

“This Independence Day, we continue to honor and give thanks to our military and their families for the sacrifices they make for our nation and the world,” said Southeastern Grocers President and CEO Ian McLeod. “We fully recognize the selfless contributions of those who have [served], and continue to serve. This Fourth of July, we are once again donating every cent of every dollar of profit generated as just one way we can show our support.”

Added McLeod: “Southeastern Grocers operates in states with some of the highest active-duty military populations in the United States. We are committed to the communities we serve and we believe we all have a responsibility to contribute to the lives of those who have sacrificed for the nation.”

Just by shopping at Bi-Lo, Harveys and Winn-Dixie on July 4, customers will help support the cause; they can also do their part by honoring a veteran or service member with a personal note displayed in store on the Wall of Honor; donating at checkout through Sunday, July 10; wearing the “I Donated” sticker that cashiers will distribute on July 4 to all customers; liking, following and sharing Bi-Lo, Harveys and Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor; and posting a dedication to a veteran or service member on the All for Honor Facebook page.

“Through this unique promotion, they are helping us reach thousands of patriotic Americans who truly understand the sacrifices of our veterans, service members and military families,” noted Robin Kelleher, co-founder, president and CEO of Springfield, Va.-based Hope For The Warriors.

In 2015, Southeastern Grocers’ inaugural Independence Day campaign raised more than $3 million for veterans and generated thousands of personal tributes to veterans and service members.

The second-largest supermarket in the Southeast based on store count, Southeastern Grocers employs nearly 60,000 associates in about 750 grocery stores, 140 liquor stores and 500 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina.