Snyder's-Lance is taking aim at the better-for-you snack movement.
The company recently formed Clearview Foods, a new snack food division with a focus on developing innovative and better-for-you snacking options. The new division will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products.
The company has appointed Peter L. Michaud, former VP of Snack Factory, to the role of SVP and general manager of the Clearview Foods Division.
"We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles," Michaud said. "The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions."
The new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory, and was followed by the divestiture of the Private Brands business, the acquisition of Baptista's Bakery and the acquisition of a majority stake in Late July Organic Snacks.
Snyder's-Lance, headquartered in Charlotte, manufactures and markets snack foods throughout the United States and internationally.