ShopSavvy Named Finalist in 2011 Online Retail Awards

The ShopSavvy mobile shopping assistant has been named a finalist in the overall achievement category for mobile in the 2011 Online Retail Awards (ORAs), an international award dedicated to recognizing the excellence of website and mobile experiences provided to retail customers. ORA winners will be announced in August.

“ShopSavvy has disrupted the relationship between local and online retail in a fundamental way – a fact that more and more retailers and brands are acknowledging and embracing,” said Alexander Muse, CEO and co-founder of Dallas-based ShopSavvy. “Being named an ORA finalist reflects this important shift in the retail landscape.”

ShopSavvy was developed to empower its more than 11 million active users to locate, research, and buy products at the point of sale. ShopSavvy aggregates product prices, deals, ratings and reviews from retailers, partners, and its own users to provide the most comprehensive source of independent information and advice for mobile shoppers anywhere.

Muse said ShopSavvy is rapidly developing advertising and strategic relationships with major retailers.

“As of this month, Best Buy is a ShopSavvy advertiser, and we have previously partnered with Sam’s Club among other retailers,” Muse said. “As advertisers fully grasp the power of UPC/GPS-targeted ads, which serve marketing messages based on a consumer’s specific location and buying intent, ShopSavvy’s impact on the retail sector will continue to grow.”

Now in their third year, the Online Retail Awards comprise 22 retail sector category awards, six overall achievement awards and a Prix d’OR winner. This is the first year the competition has included an overall achievement award for mobile websites and consumer-facing apps. Expert judges, chosen from the worlds of retailing, advertising and marketing, vote independently for the best online retail experiences in each category.

The ShopSavvy mobile shopping assistant has more than 11 million current unique users on the iPhone, Android, Nokia, and Windows 7 platforms. Users scan a barcode or input a product name to discover where the item is sold locally and online, where it’s in stock and at what price. It aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide a comprehensive source of information and advice for mobile shoppers.