Shoppers Use Debit Cards Most for Groceries
BASKING RIDGE, N.J. -- More people are reaching for their debit cards at the checkout counter when shopping for groceries, according to a recent study by global online market research firm Lightspeed Research.
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In a poll of 106,784 consumers about what method of payment they typically use when grocery shopping, 54.3 percent said that they pay for their groceries with a debit card or a debit/credit card combination. The second highest payment method was cash, at 19.6 percent, followed by a major credit card at 14 percent. Checks were the least frequently used form of payment, cited by 10.5 percent.
The poll revealed that females favored using a debit/credit card combination (28.6 percent) over males (24.6 percent), where males tend to use cash more than females (23.4 percent vs. 18.3 percent).
Approximately one-third of respondents under the age of 44 reach for the debit/credit card combination most frequently, while seniors age 65 and over use a major credit card as their typical payment method (26.9 percent), followed by check (19.3 percent).
More information on this survey and the Lightspeed Research online poll is available at www.lightspeedresearch.com.
(Story continues below.)
In a poll of 106,784 consumers about what method of payment they typically use when grocery shopping, 54.3 percent said that they pay for their groceries with a debit card or a debit/credit card combination. The second highest payment method was cash, at 19.6 percent, followed by a major credit card at 14 percent. Checks were the least frequently used form of payment, cited by 10.5 percent.
The poll revealed that females favored using a debit/credit card combination (28.6 percent) over males (24.6 percent), where males tend to use cash more than females (23.4 percent vs. 18.3 percent).
Approximately one-third of respondents under the age of 44 reach for the debit/credit card combination most frequently, while seniors age 65 and over use a major credit card as their typical payment method (26.9 percent), followed by check (19.3 percent).
More information on this survey and the Lightspeed Research online poll is available at www.lightspeedresearch.com.