Shopper Intelligence Firm Appoints SVP

Shopper intelligence provider Spire LLC has hired retail veteran Angela Myers as its SVP, retail consulting.

Bringing more than 10 years of progressive retail marketing and strategy experience to her new role, Myers is an expert in shopper marketing, consumer insights, dynamic customer segmentation and brand strategy development. At Spire, she will aim to expand relationships with retail partners by facilitating successful marketing and merchandising plans; developing innovative, custom programs driven by shopper insights; and supporting a customer-centric culture.

“With her deep retail experience and relationships, she will be playing a key role on our leadership team,” noted Mike McMahon, president of Monroe, Conn.-based Spire.

Myers has held a variety of significant roles at both the Great Atlantic & Pacific Tea Co. (A&P) and Ahold USA division Giant-Landover. As VP of sales and marketing at A&P, she guided the marketing department in the creation of all strategic marketing initiatives. As part of the Montvale, N.J.-based grocer’s leadership team, she represented the “voice of the customer” across the functional leadership teams in the areas of advertising, category management, pricing, and operations. Her responsibilities encompassed dynamic brand development across five banner brands and multiple-tiered store brands, interactive marketing across all digital platforms, consumer analytics and insights, market research, loyalty marketing, and promotion management. She also headed e-commerce initiatives for three participating banners.

Before taking on that role, Myers was senior director, consumer insights and CRM, in which capacity she led A&P’s customer relationship marketing and business intelligence departments. While in that role, she was responsible for improved business efficiencies related to targeted and mass promotions, leveraged loyalty data in the category management process, boosted ROI on direct-to-consumer activity, and significantly grew online coupon membership and activity.

“I’ve been fortunate to have been fully immersed in the retail experience throughout my career, supporting and driving results in the key functional areas of merchandising, operations and marketing said Myers, adding that she would “start using [her] knowledge and insights at Spire to guide our clients’ customer-centric marketing and merchandising efforts, and to help them to continually increase their business performance goals.”