Brings Together Think Tank of Industry Leaders

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04/04/2013, the National Retail Federation’s digital division, is bringing together thought-leading digital retail executives and solution providers to tackle some of the industry’s top challenges.

The Think Tank collaborates to identify and develop points of view on trends, business models, technologies and strategies that will shape the future of online retail and the role of digital in retail. The group is led by’s executive director Vicki Cantrell and Sur La Table VP of e-commerce Kevin Ertell, who serves as chairman of the Think Tank. In addition to convening on a regular basis to discuss and debate issues as they relate to digital retail, the group will regularly produce analysis for the community and industry events, including a quarterly white paper.

“ is excited to bring together such an extraordinary team of visionaries,” said Cantrell. “One of our top goals is to ensure that we tap this terrific ‘brain trust’ for their insights and experience to benefit our members and communities. Through ongoing collaboration and feedback, this group explores the strategies and technologies that are shaping the future of our industry, one issue at a time.”

In its first published white paper, “Same-Day Delivery – Do Retailers Have to Go There?” the Think Tank analyzes why retailers must switch their thinking on same-day delivery from “can I do it?” to “should I do it?” The paper suggests a series of strategic and tactical questions for retailers to consider when contemplating customer demand as well as logistical and competitive factors involved in launching same-day delivery service.

“The digital retail landscape is constantly changing and evolving at a rapid pace,” said Ertell. “We hope our diverse group of highly experienced, strategic leaders can consistently discuss, debate, and share our thoughts on the thorniest of issues in order to help our members think about the effect of these issues on their own organizations. Analyzing the many considerations and questions around same-day delivery, an issue many retailers are grappling with right now, has already been both thought-provoking and immensely rewarding.”

The paper, the first of the quarterly series, is now available for members to download on the web site. The Think Tank welcomes input from the community regarding topics to analyze in future articles. Email [email protected] for more information.