Shaw’s Launches From Deli to Dugout Sweepstakes

Shaw’s Supermarkets and Entercom Communications have joined forces once more with WEEI Sports Radio in Boston and the Red Sox Radio Network to launch the From Deli to Dugout Sweepstakes. The in-store campaign gives Shaw’s customers the opportunity to win prizes throughout baseball season.

Like last year’s initiative, this year’s weekly sweepstakes will reward one customer each week for buying specific Dietz & Watson items with a Shaw’s Rewards Card.The promotion highlights the deli offerings that available at Shaw’s by featuring a different Dietz & Watson deli item each week of the season. Cardholders who buy the deli item of the week are automatically entered in the sweepstakes, with a chance to win such prizes as being able to attend on-field batting practice and getting their name displayed on the jumbotron.

“Shaw’s regional footprint and importance within the lives of New Englanders mirrors what we offer on WEEI and the Red Sox Radio Network,” said Jeff Brown, VP/market manager at Entercom Boston, a division of Bala Cynwyd, Pa.- based Entercom Communications. “It’s a commitment to our communities and to the people who live there.”

“As an organization that has been part of New England for over 150 years, Shaw’s has a mutual understanding of the passion and tradition that exists with Red Sox fans.” added Mike Stigers, president of West Bridgewater, Mass.-based Shaw’s, which, along Osco and Star Market, is part of Supervalu Inc. in Minneapolis. “It’s why our relationship with WEEI and the Red Sox Radio Network is such a natural fit.”

Running through Sept. 27, the sweepstakes is open only to legal residents of Massachusetts, New Hampshire, Maine, Vermont and Rhode Island who are 18 years of age and older at time of entry.