Schnucks Drops Logli, Hilander Names
The old Logli and Hilander signs are coming down and new Schnucks signs going up on the St. Louis-based grocery chain's 11 stores in Rockford, Ill., and Janesville, Wis.
Schnuck Markets Inc. had retained the old banners after acquiring the stores in 1998 because local folks were familiar with them, making them the grocer's only stores to operate under different names.
“When we acquired the family-owned Logli stores in 1998, Logli was the name everyone knew and loved. We decided not to change the name until more area customers got a chance to know Schnucks and what we stand for as a family and as a company," said Scott Scnuck, chairman and CEO. “It has always been our belief that no matter what name is on the outside, inside all of our stores operate with the same focus on customers and emphasis on quality, value and service. However, unifying our stores under one banner, our family name, is an acknowledgement to our teammates and customers of our commitment to the Rockford and Janesville communities.”
Schnucks entered the Rockford market in 1998 with a three-store acquisition of stores that had been operated by the Logli family since 1907. Schnucks later added the Logli name to three newly constructed stores including Loves Park (a Logli store under construction in 1998 and a replacement for the Machesney Park location), Rockford Plaza (2000) and its Janesville, Wis., store which opened in 2002. Schnucks purchased Hilander stores from The Kroger Co. in September 2011. Prior to that, Hilander stores were owned and operated by the Castrogiovanni family from 1919 until 1997.
"Operating under one name and one logo, helps to give our 1,300 Rockford teammates a shared identity," said Schnucks division manager Dennis Canada. "We are proud of how well Logli and Hilander teammates have joined together in service to our customers and we are excited about what that type of synergy means for our future. It will be exciting to see the pride that’s building inside our stores, reflected on the outside as well.”
Schnuck said the conversion of all exterior signs at all 11 locations is estimated to take about two weeks.
“Speaking for my entire family, when we put our name on something, you can bet it’s something we are proud of and want to share with others," he said. "From the stores we operate to our private brand foods, putting the Schnucks name on it is not just business - it's family."
Schnuck Markets Inc. operates 100 stores and 96 in-store pharmacies in Missouri, Illinois, Indiana, Wisconsin and Iowa. Schnucks will celebrate its 75th anniversary in 2014.