Save Mart Supermarkets has named Baltimore-based marketing communications company Vertis Communication its exclusive provider of advertising inserts printing and logistics.
This new contract, a complement to media services Vertis currently provides to Save Mart, is expected to enhance the quality and speed to market of compelling inserts that capture attention and drive sales. Vertis will provide Save Mart same day delivery of highly versioned advertising inserts.
“Vertis will deliver the needed expertise to help Save Mart realize success through the delivery of our targeted media planning services to reach the right audience, production of compelling advertising inserts, and cost effective advertising,” said Gerald Sokol, Jr., president and CEO at Vertis Communications.
Save Mart will also leverage the integration of Vertis’ Media Services extends the reach of its advertising inserts to the right customers. Through response capturing and measurement processes, Vertis and Save Mart will be able to evaluate the impact of the advertising program to ensure consistent improvements are made throughout the campaign lifecycle, according to Vertis.