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Save-A-Lot Enhances Private Label Lineup

Aiming to create greater brand recognition, loyalty and elevated consumer satisfaction, Supervalu’s hard discount, limited assortment Save-A-Lot division has extended its America’s Choice private label offerings with a new Creations line.

Exclusive to Save-A-Lot, America’s Choice Creations features what the St. Louis-based chain describes as “a mouth-watering collection of flavorful favorites crafted with quality ingredients at great prices.”

The new private label line is now available at all 400 corporate stores and is currently rolling out across independently-owned locations. 

As part of Save-A-lot’s continued commitment of building equity in the overall brand while reinforcing its strong belief in private-label products, the first of three phases of America’s Choice private brand includes 17 new items. 

Over the course of the next 18 months, customers will see additional America’s Choice items across a number of categories.

Save-A-Lot has 1,400 stores in 39 states and serves more than 5 million shoppers each week.

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