Sara Lee Courts Hispanic Moms Through Healthy Ideas

In a bid to engage Hispanic moms seeking more options for their families’ meal times, Sara Lee Corp. has rolled out “More Choices. Healthier Lives,” a dual-language mobile site at mas.saralee.com or more.saralee.com. The site enables Hispanics to eat and live more healthfully, and provides the tools and resources to make the pledge stick. Features include healthier Latin-inspired recipes, and tips that improve meals’ nutritional content.

“‘Familia’ is the single most important element of the Hispanic culture, and food is a big part of family,” explained chef and More Choices. Healthier Lives. spokeswoman Ana Garcia. “Many moms ask me how they can whip up a better-for-you dish that preserves their traditional cuisine without sacrificing flavor. There is clearly a need among Hispanic moms for convenient, nutritious meal choices. The mobile site offers ideas for hearty snacks and nutritious lunch solutions so that moms can feel good about every meal they prepare for their family.”

Site visitors can opt in to get monthly mobile phone text alerts that offer suggestions on how to combine selected products from a range of brands from Downers Grove, Ill.-based Sara Lee to prepare meals for any daypart. Once they’ve opted in, consumers can enter a sweepstakes to win a year’s supply of Jimmy Dean D-Lights breakfast bowls and sandwiches, Hillshire Farm Deli Select Ultra Thin Lower Sodium lunchmeat, Ball Park franks, and Sara Lee Soft & Smooth breads.