SAP Upgrade Prepares FreshDirect for Growth

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SAP Upgrade Prepares FreshDirect for Growth


FreshDirect, the Long Island City-based online grocer, has completed a major upgrade of its SAP software in its application landscape in an effort to prepare the grocer for future growth.

The grocer worked with Durham, N.C.-based Freudenberg IT (FIT), an SAP-certified global provider of hosting and cloud services, on the upgrade. “At FreshDirect, we promise the freshest and highest quality foods conveniently delivered directly to the customer’s front door,” said Larry Roos, CIO at FreshDirect. “SAP software is the backbone of our operations, ensuring an optimal supply chain of products and timely delivery of goods. We fully rely on FIT’s Managed SAP Hosting Service to ensure that we are up and running 24x7, and were extremely pleased with FIT’s ability to deliver this project on time and within budget.”

Since 2009, FIT has been hosting the SAP landscape used by FreshDirect. The latest upgrade of the SAP software reflects FreshDirect’s larger strategic commitment to continually optimizing its technology systems to support the company’s sophisticated manufacturing and production systems, category growth and geographic expansion, and dedication to enhancing the customer experience.

“We are FreshDirect’s trusted partner for all things related to SAP software, which in turn enables them to focus on their core competencies,” said Michael Heuberger, president and CEO of FIT America. “We are honored to be a key player in supporting FreshDirect’s operations and growth with our industry leading service-level agreements, experience with SAP solutions, customer focus, and attention to detail.”

FreshDirect serves customers in the greater New York, New Jersey, Connecticut and Delaware metro areas, and the Greater Philadelphia area in Pennsylvania, and employs more than 2,600 associates.