San Diego Albertsons' Stores "Chip" in for Ocean Conservation

SAN DIEGO, Calif. - Supervalu-owned Albertsons' Grocery Stores yesterday accepted a radio station's challenge, and is "chipping in" for ocean conservation in a partnership with a salty snacks supplier.

Following a recent interview with the co owners of Whale Tails Tortilla Chips, an organic tortilla chip shaped like a whale's tail, a morning host of local San Diego radio station 94.1FM challenged all major grocery chains to show their support of ocean conservation by adding the tortilla chip - sales of which provide sustainable funding for marine conservation -- to their snack aisle.

After listening to the radio interview as she drove to work, Lori Iller, center store specialist for San Diego Albertsons, decided to accept the challenge and offer the chips in the San Diego stores.

Whale Tails Tortilla Chips was established to encourage, facilitate, and administer sustainable funding for ocean conservation. "Our goal, through the sale of our tortilla chips, is to unify ocean conservation groups to help solve problems within the marine environment, and build cooperation and dialog at the same time," said Terry Kraszewski, co-owner. "Whale Tails Tortilla Chips pledges a minimum of 10 percent to ocean conservation groups. We call this our ocean tax, believing our company has a responsibility to conserve and protect the natural resource that every living thing on the planet is completely linked to and dependent upon. Our environmental commitment as well as our unsurpassed quality has resulted in Whale Tails Tortilla Chips acceptance and the loyalty of our customers."
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