Sam’s Club Revamps Member’s Mark Brand
Sam’s Club has reformulated the Member’s Mark brand to offer handpicked ingredients and premium products in food and general merchandise categories. According to the warehouse club division of Bentonville, Ark.-based Wal-Mart Stores Inc., the overhaul is the result of heavy investment over the past year, consolidating 21 private brands into one, and requiring a dedicated team of product developers, culinary experts and food scientists to ensure quality and value.
“In the past, we made sure we were competitive with national brands,” noted Chandra Holt, Sam’s Club’s VP of private brands. “But in today's environment, a lot of our members want better than that. Our goal is to make sure every Member’s Mark item is developed based on what our members want today.”
New Member’s Mark items include all-natural pulled pork developed in collaboration with famous pit masters from the Kansas City Barbeque Society; handcrafted sea salt caramels; honey sourced from a U.S. cooperative representing hundreds of independent beekeepers; wines produced in partnership with award-winning wineries; Fair Trade-certified Donut Shop Coffee K-Cups; and lasagna created from an authentic family recipe from a woman-owned business.
In addition to the new and improved products, the Member’s Mark brand has received a fresh new look, and now sports a unifying logo.
Sam’s Club plans to roll out 300 brand new items while upgrading twice that number, with plans to add about 300 new products annually. The product lineup will run the gamut from fresh food to apparel to health and wellness, and members will be able to purchase a range of daily essentials as well as surprising finds.
Sam’s Club operates 661 clubs in the United States and Puerto Rico.