Safeway to Raise $5 Million for Local Easter Seals Programs

PLEASANTON, Calif. -- Safeway here yesterday launched a month long campaign to raise funds for community-based programs that assist people with physical and developmental disabilities.

The retailer plans to raise $5 million for Easter Seals -- an organization dedicated to helping people with autism, developmental disabilities, physical disabilities, and other special needs.

"Easter Seals is one of the leading providers of community-based services for individuals and families living with a disability," said Larree Renda, Safeway e.v.p. and chair of The Safeway Foundation. "They are a trusted brand when it comes to helping people with disabilities overcome obstacles and lead normal, productive lives."

During April, each of Safeway's more than 1,500 stores nationwide will collect donations at the checkouts and hold special fundraising events to help raise awareness of Easter Seals' mission of caring for people with physical and developmental disabilities and special needs resulting from any cause -- whether diagnosed at birth or incurred through disease, injury, or the aging process. During April messages about Easter Seals will be posted on the Web site, included in print and radio advertising, aired over the in-store radio network, and featured in employee newsletters and company-wide broadcasts.

Since 1985, Safeway and The Safeway Foundation, the company's philanthropic arm, have helped raise nearly $78 million for Easter Seals.
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