Safeway Names Baer Eastern Div. Pres.

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Safeway Names Baer Eastern Div. Pres.


Veteran Safeway executive Brian Baer has been named president of the retailer’s Lanham, Md.-based Eastern Division, effective Dec. 10. Baer replaces Steve Neibergall, who along with VP of Merchandising Rick Stein and VP of Finance Glenn Davis, have also left Safeway’s Eastern division, which encompasses 125 stores in Maryland, Virginia, Delaware and Washington, D.C.

Baer was most recently president of Oak Brook, Ill.-based Dominick’s Finer Foods, which Safeway is closing on Dec. 28.

"Brian's proven management skills and experience will serve our customer base well in the Eastern Division," said Kelly Griffith, Safeway EVP of retail operations.

Baer joined Safeway in 2001 as VP of finance for its Phoenix Division. In 2004, he moved to the company’s Pleasanton, Calif., headquarters, where he served as group VP of finance planning and analysis. He returned to divisional leadership in 2008 as CFO of Dominick's, and was subsequently promoted to division president in 2011.

Prior to joining Safeway, Baer spent more than a dozen years with the Marriott Corp. serving in various financial management positions in operations, corporate finance and real estate development.

Safeway operates 1,406 stores in the United States and had annual sales of $37.5 billion in 2012.