Russian Food Retailer Selects Revionics
Revionics Inc. has entered into a multi-year agreement with DIXY Group, one of Russia’s largest national retail operators in the food retail market, to provide the Revionics Price Optimization solution to the 1,580-location DIXY Neighborhood Stores chain.
The solution will enable DIXY to achieve optimal competitive advantage for each of its stores by ensuring the merchandise is priced right; predict and drive shopper demand and behavior, leading to improved performance; boost merchant efficiencies and provide a consistent customer experience through automation.
Search for a Solution
“We conducted an in-depth industry search for a price optimization provider, and Revionics stood out as the right fit,” noted Danny Perekalsky, marketing director at Moscow-based DIXY Retail Group, which operates stores in the Central, Northwest and Urals federal districts of Russia, as well as in the Kaliningrad region. “As the third-largest grocer in the market, it was paramount that we chose a partner with proven capabilities and results. Revionics’ unique price recommendation transparency and user friendly interface will speed adoption and value.”
“As retailers like DIXY rapidly expand in today’s competitive marketplace, it is critical that they have a price optimization solution to create a sustained competitive advantage through strategic pricing,” added Marc Hafner, president and CEO of Austin, Texas-based Revionics.