The Rule of 17: The fastest way to achieve profitable revenue growth in every category

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Improving assortments is a tricky business. The challenge for retailers is how to improve the assortment and performance without negatively impacting shopper behavior. So much so, many retailers instead carry the cost of duplication — up to 17% of items in a category.

In this new e-book, Symphony RetailAI explores how retailers can drive profit and growth by applying the “Rule of 17.” Included are practical and thought-leading uses of AI for category management.

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