Roundy's Launches New Loyalty Program

Roundy’s Supermarkets Inc. has rolled out Fresh Perks, a new rewards program designed to save customers money every time they shop at the grocer's Wisconsin-based banners.

The new program began last week at all Pick ‘n Save, Copps and Metro Market stores with a Fresh Perks Giveaway that offers more than $9 million in prizes, including one million free products. Through Oct. 9, customers will have two ways to win: by collecting tickets in-store when using a Fresh Perks card each time they shop (bonus tickets will be awarded for every $50 in purchases as well as by purchasing bonus items), and online for a chance to win daily prizes, free groceries for a year or $25,000 cash.

The Fresh Perks program also allows customers to load manufacturer coupons onto their card by logging onto the store’s website and clicking the coupons they’d like to use. Coupons are automatically added to their card. Customers can sign up for a free Fresh Perks card at any customer service desk and begin loading coupons right away.

“We constantly listen to our customers to determine better ways to serve them and learned that they would like a program that helps them save money every time they shop,” said Robert Mariano, Roundy's chairman, president and CEO. “Our new Fresh Perks program is designed to give customers tailor-made savings as they shop every day.”

Founded in Milwaukee in 1872, Roundy’s operates 161 retail grocery stores and 100 pharmacies under the Pick ’n Save, Rainbow, Copps, Metro Market and Mariano’s retail banners in Wisconsin, Minnesota and Illinois.

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