Rio Ranch, Ibotta Help Shoppers Earn Cash Rewards

Rio Ranch Market shoppers can now earn Ibotta cash rewards, bonuses and store extras in store for buying their favorite products when using the free Ibotta app.

Beginning July 31, shoppers can earn cash by redeeming Ibotta Offers at checkout, as well as exclusive Rio Ranch store extras on products from brands like Kraft, General Mills, LALA Foods and Mission Foods.

"Through this partnership, we can offer our shoppers a unique in-store experience,” said Omar Milbis, VP of sales and marketing, Rio Ranch Market. “Ibotta allows us to reward shoppers and interact with our customers in a fun and exciting way without the need of a loyalty card. Our shoppers simply select Ibotta Offers that interest them and then purchase the products in store. Once a shopper connects the Ibotta app using a phone number, Ibotta Offers can be redeemed automatically at checkout and the cash earnings are then available for withdrawal at a shopper's convenience."

The Ibotta app is available for free download on the Apple Store and on Google Play. With over 10,000 top reviews, Ibotta's users have earned over $1.8 million to date.

"Rarely do you find a technology like Ibotta that benefits retailers, manufacturers and consumers at the same time,” said Sue Klug, SVP and CMO for retailer-owned wholesaler Unified Grocers. “Our team was able to work with our CPG companies to help identify exclusive Ibotta offers. We are very excited about Rio Ranch's launch later this month and look forward to adding on more retailers soon. We understand the benefits of this partnership for ourselves and our retailers. Operating in place of a loyalty card, Ibotta's technology allows our retailers a unique marketing and sales opportunity."

Rio Ranch Markets operates eight stores in Southern California, and plans to open five new stores over the next five years.