Redner's Teams With Upromise

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Redner's Teams With Upromise

READING, Pa. -- Redner's Warehouse Markets here has formed a partnership with Newton, Mass.-based Upromise, Inc. to help the grocer's customers earn money to pay for college when they shop for groceries at its 40 locations in eastern Pennsylvania, New York, and Maryland.

"Redner's has always been committed to providing outstanding service and value to our customers," said Redner's spokesman Eric B. White in a statement. "By partnering with Upromise, we're introducing a brand new benefit[m]by helping our customers begin saving for college through their everyday grocery purchases."

Over 23,000 supermarkets and drug stores across the country currently take part in Upromise to help consumers start saving for college. Rewards range from 1 percent to 5 percent on more than 6,500 consumer packaged goods products.

"To date, we've helped nearly 8 million members save millions of dollars by making everyday purchases," said Upromise e.v.p., partner management Kelly Christiano.

Customers can sign up for a "Upromise/1% Save-a-Tape" card at any participating location and then visit to enroll and register the card. Once the card is registered, each time the customer purchases participating products, the cashier will scan the card to have the eligible contributions automatically added to the customer's Upromise account. Anyone can start an account for him- or herself, his or her child, or any future college student. To find out which products are eligible, customers can log on to for a complete list of participating products.

As well as helping families save for college, Upromise also helps them learn how to invest and increase the money they've saved by transferring it directly into a 529 college savings plan. Upromise is the largest administrator of direct-to-consumer 529 college savings plans, administering almost 1.3 million college savings accounts and more than $17 billion in assets via partnerships with nine states.

Over 23,000 grocery and drug stores, 14,000 gas stations, and 8,000 restaurants, in addition to thousands of retail stores, and over 550 online shopping sites offer the Upromise program. Upromise is a wholly owned subsidiary of SLM Corp. (Sallie Mae), the nation's leading provider of saving-and-paying-for-college programs.

Along with the 40 Warehouse Markets, employee-owned Redner's Markets, Inc. operates 12 Quick Shoppes in eastern Pennsylvania, New York and Maryland.