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Redner's Aims to Order Smarter With New System

REDDING, Pa. – Redner's Warehouse Markets plans to implement a store forecasting and ordering solution next month to increase order efficiency and reduce out of stocks at its stores.

The independent chain, with 37 Warehouse Markets and 11 Quick Shoppes throughout Eastern Pennsylvania and New York, is implementing DemandAnalytx (DAX) from Retalix, Dallas, a demand forecast and order optimization solution which enables retailers, manufacturers and distributors to achieve dramatic improvements in key metrics of supply chain performance.

"Overall, we are looking to level out the ordering from our distribution center," John Sweigart, Redner's dir. of IT told Progressive Grocer. "This includes things such as ordering product on a more timely basis, more accurate orders, and less add-on orders -- this will help reduce the number of average weekly orders."

DAX is fully Web-enabled, and utilizes sophisticated algorithms to interpret point-of-sale data, forecast store-level demand and optimize replenishment orders, while taking into account the full complexity of the grocery retail environment.

Project work is already under way for the pilot stores, which are planned to go live in next month. The rollout to the full chain is expected by year's end. "The pilot is being conducted in dry grocery as well as dairy, and at this early stage of the project we can already see that Retalix will help us with streamlining our ordering process," said Richard Redner, president of Redner's.

Some of the streamlining will come from the elimination of late orders, said Sweigart. "The system will have an accurate picture of what is in the store -- whether or not it is on the shelf," he said. "It will put together orders, and display suggested buys that can be reviewed or changed as necessary. However, if no response is given to the system by a predetermined time -- perhaps a buyer is out sick or away -- then the system places the order. This will help to prevent out of stock situations."
-- Joseph Tarnowski
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