Red Vines Rolls Out 3rd Annual Sweepstakes

Once again for football season, the American Licorice Co. has launched the 3rd Annual Pass the Jar & Score Big Sweepstakes. Every day until Feb. 6, 2012, daily instant winners will get Red Vines Fun Packs, and the grand prize is a $5,000 Visa gift card enabling the recipient to host an Ultimate Touchdown Party in honor of football’s biggest game.

“Eating Red Vines licorice is a time-honored tradition that gets passed down from generation to generation,” said Michael Kelly, consumer communications manager for the Bend, Ore.-based maker of the fat- and preservative-free licorice brand. “Our giant Red Vines jars are an excellent way to share good times with family and friends while watching the big game.”

Consumers can enter online at the Pass the Jar & Score Big Sweepstakes website or the Red Vines Facebook page. One entry per person per day is permitted, but chances of winning can be increased by referring friends to the sweepstakes website. This year’s Pass the Jar & Score Big Sweepstakes can be accessed via smartphone and mobile device, including the iPhone and iPad.

Red Vines Fun Packs consist of a 4-pound jar of Red Vines Original Red Twists, two 5-ounce packs of Grape Vines, and a Red Vines T-shirt and water bottle. On Feb. 7, 2012, the grand-prize winner will be selected by drawing.