Reasor's New Pharmacy Platform Ties Together Mobile App, Texting, Website

Reasor's New Pharmacy Platform Ties Together Mobile App, Texting, Website
Reasor's new pharmacy platform enables users to manage their health remotely

A new platform from Reasor’s, an Oklahoma-based independent grocer, ties together text messaging, a mobile app and a website as one solution to help customers manage their prescriptions – and thus, their health – on the go.

Launched in partnership with San Francisco-based mscripts – and both iOS and Android compatible – the new grocery technology provides medication refill reminders, allows for prescription orders, accesses medication records, and more. Using their mobile devices, Reasor’s customers can manage their prescriptions and health through two-way interactive SMS messaging and mobile apps.

Users also can:

  • Manage family prescriptions from a single account
  • Get driving directions, store hours and services for the nearest Reasor’s pharmacy
  • Keep doctor-related information in one convenient location
  • Get refills quickly and easily by just typing in a prescription number or scanning
  • Move prescriptions from another pharmacy

“We are thrilled to offer this new, innovative resource to provide additional access to our patient-centered programs and signature pharmacy offerings,” said Dave McGehee, director of pharmacy for Tahlequah, Okla.-based Reasor’s. “The new mobile app and website will help our patients manage their medications right from their smartphones or desktops. This added convenience not only streamlines the prescription refill process, but also improves medication adherence, which has been shown to improve patient health.”

This is the second time this month that the retailer has embraced technology to make shoppers’ lives easier. Last week, it introduced paperless coupons, which currently can be used in its stores but not online. To go paperless, in-store shoppers with a Reasor’s Rewards Card create or use their account at, browse and select coupons they want on Reasor’s website or mobile app, and then redeem the coupons automatically at checkout when they're done shopping in the store.

Employee-owned Reasor’s operates 18 independent grocery stores and one convenience store in northeastern Oklahoma.

This ad will auto-close in 10 seconds