Ralphs, L.A. CVB Team Up for Sightseeing Promotion

COMPTON, Calif. -- Ralphs here and LA INC., the Los Angeles Convention and Visitors Bureau, have joined forces for a special three-week promotion for the "see my LA" All Access Pass. The pass allows entry to 25 L.A. attractions during three full days for just $75 for adults and $55 for children.

The "see my LA" All Access Pass is available to buy at Ralphs grocery stores throughout California until May 24. The stores will feature displays with pamphlets explaining the program. The pocket-sized pamphlets contain a list of participating attractions, the rules of using the pass, and a map of Los Angeles. To buy the "see my LA" All Access Pass, customers take a pamphlet to a Ralphs checkout counter, where they can purchase the pass from the cashier.

Among the museums and attractions participating in the "see my LA" All Access Pass promotion are Universal Studios Hollywood; the Museum of Contemporary Art, the Los Angeles Zoo and Botanical Gardens; The Huntington Library, Art Collections and Botanical Gardens; LA Music Center Tour, Hollywood Trolley Tour by Starline Tours; the Santa Monica Pier Aquarium; the Hollywood Guinness World Records Museum; and the Hollywood Wax Museum.

The "see my LA" All Access Pass is activated the first time it's used and is valid for that day and two additional calendar days, within a 120-day period. All of the passes expire Dec. 31, 2006. Customers can go to as many of the participating attractions as they'd like, once per day, with a limit of two visits per attraction for the life of the card.

"The 'see my LA' All Access Pass is the perfect way to see a variety of exciting attractions in LA this summer," noted LA INC. president and c.e.o. Mark Liberman in a statement. "Not only does the pass offer a great value to consumers, it creates an L.A. itinerary that ensures visitors get to experience a unique blend of L.A. activities."

LA INC., The Los Angeles Convention and Visitors Bureau, is a private, non-profit agency dedicated to promoting Los Angeles as the premier destination for leisure travel, conventions and meetings.
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