Raley’s Launches New E-Cart Digital Platform

Raley’s Family of Fine Stores has tapped Unata to launch an improved web and mobile e-Commerce platform, E-Cart. The new system will replace Raley’s current online order and curbside pick-up solutions across all of its existing e-Commerce-enabled locations.

Raley’s new E-Cart allows shoppers in select locations to order groceries online and pick up at a local Raley’s, Bel Air Market or Nob Hill Foods. With the partnership, Raley’s is launching both a new e-Commerce website and an improved mobile application. The launch features an enhanced user interface that allows customers to move seamlessly between a mobile device and a desktop computer.

Kevin Curry, Raley's SVP of sales and merchandising, said the regional retailer's new e-Commerce platform is part of its commitment to making customers’ lives easier by delivering a personalized shopping experience.

“The way Raley’s delivers groceries is evolving," explained Curry. "Our new revamp of E-Cart will better serve our customers by providing a personalized online shopping experience," he added, noting Unata's "invaluable [role with building] this brand new online experience that will elevate our customer service.”

Brandon Carlos, Unata's senior director of client services, said, “Through a solid partnership and collaboration with the Raley’s team, we have been able to build a state-of-the-art eCommerce mobile application that delivers a 1-to-1 personalized experience for both Raley’s and their customers – a first of its kind for Unata. With Unata's personalization engine at the core of this product," Carlos said he believes "we're introducing something that Raley’s customers are really going to enjoy."

To view Raley’s mobile experience, visit www.raleys.com/shop.

The West Sacramento, Calif.-based Raley's operates 122 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.