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Raley’s Hires Keith Knopf as New COO

Keith Knopf has joined West Sacramento, Calif.-based Raley's Family of Fine Stores as its new COO, where he will oversee corporate operations, sales, merchandising, marketing and advertising.  

Knopf joins the regional retailer from Kohl's Department Stores, where he led retail operations and omni-channel store integration.

“Keith is the perfect addition to the Raley’s family,” said Mike Teel, Raley's president and CEO. “With a focus on operational efficiency, Keith is uniquely qualified to drive strategic initiatives and accountability within the organization. I have tremendous confidence that Keith’s customer-centric approach will be extremely valuable as Raley’s continues to grow.” 

A Fortune 200 leader with 25 years of retail experience, Knopf began his career with the May Co. department stores, where he held leadership roles in store operations, merchandise planning, information technology, and finance. He also led annual business planning and strategy for the Victoria’s Secret division of Limited Brands.

“I am a strong believer in delivering a personalized customer experience and involving team members in the company’s vision,” said Knopf, noting his appreciation to "join a company with values that align with my own.”

The privately-owned Raley 's operates 127 stores in Northern California and Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source.

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