Raley’s Expands Enhanced eCart Program

Raley’s has expanded the latest iteration of its eCart program to many of its stores in the Bay Area. In its current form, the program improves upon the current click-and-collect (C&C) solutions across all of the grocer’s existing ecommerce-enabled locations.

The eCart service enables shoppers to order groceries online and pick up curbside at 95 Raley’s, Bel Air Market and Nob Hill Foods locations.

Last year, Raley’s teamed with Toronto-based Unata on the rollout of both an updated ecommerce website and an enhanced mobile application. The program now features a user interface that permits customers to move seamlessly between a mobile device and a desktop computer.

“The way Raley’s delivers groceries is evolving and expanding,” said Keith Knopf, president and COO at West Sacramento-based Raley’s. “Our new eCart locations will better serve our Bay Area customers by providing a personalized online shopping experience. Our system distinguishes us from the competition because it provides the same level of value and quality products our customers have come to expect, but in an online experience."

Shoppers using eCart can specify produce preferences that are then hand selected by a Raley's ecommerce personal shopper, and the first three orders for all customers are free, with the shopper fee waived for any orders of $150 or more. Payment can be accepted either at a customer's car or online.

The Bay Area stores now offering the enhanced version of eCart are Raley’s in Fremont, Pleasanton, Santa Rosa, Napa,  San Pablo, Ukiah, Petaluma, Fairfield, Antioch, Brentwood, Rohnert Park, and Benicia, and Nob Hill Foods in Gilroy, Morgan Hill, Hollister, Salinas, Campbell, Watsonville, Scotts Valley, Redwood City, San Ramon, Alameda, Mountain View, San Jose, Martinez, and Napa.

The privately owned, family-operated Raley’s has 121 stores in Northern California and Nevada under the Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source banners.