Pro’s Ranch Markets Tracks Sales Performance Anytime, Anywhere

Hispanic-focused regional grocery chain Pro’s Ranch Markets has deployed a Web-based sales dashboard to monitor and control current store sales performance from any Web-enabled PC or mobile device.

The grocer is using the Real Time Sales Dashboard from Dallas-based StoreNext Retail Technologies LLC, a subsidiary of Retalix, Ltd. “StoreNext’s Real Time Sales Dashboard tells us exactly how our stores are performing, with a consolidated view of our sales that’s updated hourly,” said Jeff Provenzano, VP of IT and advertising. “It allows us to react quicker to external competitive opportunities and has generated excitement, energy and a healthy dose of internal competition.”

According to Provenzano, the application -- with its visual graphs and accessible data -- is simple to understand and easy to use. The Ontario, Calif.-based independent grocer implemented the dashboard across all 12 of its stores in Arizona, California, Texas and New Mexico.

The Sales Dashboard displays a digital “odometer” of company-wide sales on a PC or mobile device such as a BlackBerry or Apple iPhone. Bar graphs show the status of sales at individual stores as well as percentage progress toward a plan. Users can also drill down into detailed charts with current figures for specific item, sales per customer and total department sales contributions. It’s designed to enable managers to see how stores are performing compared with their daily or weekly projections, monitor and manage category promotions, and take corrective actions on pricing and labor decisions based on real-time performance.
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