Product of the Year USA Calls for 2013 Entries

Product of the Year (POY) USA is once more teaming with TNS Global Market Research to determine the year’s most innovative products for 2013. The Product of the Year logo honors the most innovative products from a range of consumer product categories voted on by more than 50,000 shoppers across the country.

A recent study by New York-based TNS found that sporting the POYstamp of approval boosts a product’s credibility and consumer trial. According to research, the POY seal on packaging is 25 percent more effective at generating purchase intent than the word “new!” Additionally, 36 percent of consumers are more likely to trust an advertisement including the POY seal.

“Product of the Year recognizes the newest, most innovative products by awarding them with our annual seal, helping shoppers cut through the clutter of an oversaturated consumer packaged goods marketplace,” noted Colleen Kelly, managing director of New York-based POY USA. “In today's technology-driven economy, companies have the capability to listen to their costumers and develop innovations tailored to what they need. The products we honor each year prove to be not only cutting-edge, but make consumers’ lives easier.”

Hosted in 32 countries worldwide for more than two decades, Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods. Eligible products must be launched since January 2011 and demonstrate innovation. The deadline to enter products is July 3, 2012. To enter a product or for more information, visit the POY USA website or call 212-213-0600.

TNS is part of Kantar, the world’s largest research, insight and consultancy network.