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Produce for Kids Holding In-store Display Contest for RDs

To mark the first anniversary of its free monthly We Heart RDs resource kit Produce for Kids (PFK) is hosting an in-store display contest during March – aka National Nutrition Month -- for retail dietitians who receive the kit. The We Heart RDs program aims to provide family-oriented healthy resources, recipes and activities to the rising number of registered dietitians (RDs) working at retail.

“We’ve been receiving emails, tweets and Instagram posts from retail registered dietitians and nutritionists showing how they are displaying the provided resource materials in the We Heart RDs kit in-store,” said Trish James, VP of Orlando, Fla.-based PFK. “We decided there was no better way to celebrate National Nutrition Month and the first anniversary of We Heart RDs than with an in-store display contest.”

Retail dietitians can email photos of their displays to James at [email protected] or post them to social media with the hashtag #WeHeartRDs to be entered to win a $1,000 scholarship to attend a professional nutrition workshop or conference of their choice.

The monthly kit, received by more than 340 retail dietitians at more than 52 retailers across the United States and Canada, offers a counter card for easy identification of what produce is currently in-season, recipes featuring those items, “I’m a healthy eater” stickers for kids, tips from the PFK team of blog contributors, and seasonal information from such produce commodity boards as Avocados from Mexico, Colorado Potatoes and Michigan Apples. The components change with each mailing, according to season and current topics of interest.

Retail dietitians can also go online to download printable materials such as the Build Your Own series, activity sheets and nutritional information, as well as to sign up for the monthly PFK dietitian e-newsletter. The deadline to enroll to receive the March kit and contest resources is Feb. 23, and contest participants may submit entries through March 31.

Since its creation in 2002 by Shuman Produce Inc., PFK has raised more than $6 million to aid children and families.

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