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Price Chopper New Supermarket for KC Royals

Price Chopper has been named the official supermarket of the Kansas City Royals professional baseball team.  The team ended its previous partnership with Hy-Vee after 15 years.

“We are very proud to be reuniting these two great Kansas City brands,” said Peter Ciacco, Price Chopper president and CEO in a press release. “Both Price Chopper and the Royals have a long-standing commitment to Kansas City, and together we’ll be able to impact the Kansas City community in an even larger way. Additionally, we’re excited to be a part of the experience at Kauffman Stadium and to bring the excitement of the Kansas City Royals into our stores.”

The corporate partnership with Price Chopper is on the biggest for the Royals, according to Toby Cook, the Royals’ VP for publicity in local news reports. Kauffman Stadium will sport Price Chopper signage (however the formerly named upper level seats will not include the Price Chopper name), and Royals tickets will be sold at Price Chopper stores in the Kansas City area. The stores will also help the team in most of its community and charity outreaches.

The partnership was announced Jan. 18 and celebrated in a ceremony attended by Royals pitcher Ian Kennedy and Hall of Famer John Mayberry. The 51 Price Choppers in the Kansas City area are owned by the Ball, Consentino, McKeever and Queen families. Price Chopper also is sponsor of the Missouri Mavericks, Kansas City T-Bones and Sporting Kansas City.

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