Price Chopper, Mercatus Launch iPad Meal Planning App
Price Chopper has launched a free iPad app developed in partnership with Toronto-based Mercatus Integrated Commerce to enhance its customers shopping experience.
The Price Chopper iPad app is based on the Mercatus Integrated Commerc Platform, which will be integral to the grocer’s unification of all of its digital marketing channels. It will be used to streamline the delivery of consistent branding across each channel.
“Partnering with Mercatus to tap into its retail industry expertise and insight has been pivotal to our digital engagement strategy,” said Heidi Reale, director of shopper and digital marketing for Price Chopper. “Our customers are seeking technology solutions to help them simplify their busy lives, so Price Chopper is working to empower them with multiple digital channels to be more efficient—anytime, anywhere.”
Consumers who download the complimentary Price Chopper iPad app gain access to features such as shopping lists, digital flyers, digital coupons, social media sharing and recipes. The app enables users to find meal solutions based on a variety of themes, including ingredient, course, method of cooking, seasonal meals, prep time, preferences and dietary restrictions. Plenty of images are available so users can see how the fully prepared meal should appear (see screenshots below).
“Price Chopper is a forward-thinking grocer delivering multi-channel commerce programs that deliver personalized customer shopping experiences,” said Sylvain Perrier, president and CEO, Mercatus Technologies. “They understand that continually delivering added value to their customers is what’s necessary to grow the business.”
Schenectady, N.Y.-based Golub Corporation owns and operates 132 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. Its 22,000 employees collectively own more than 51 percent of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned.