Premier Nutrition Corporation, the Bay Area-based active nutrition company that markets under the Premier Protein, Joint Juice and Titan brand names, has appointed Paul Davis to the company's Board of Directors.
Davis brings an extensive background, having held senior leadership positions at Starbucks, Frito Lay and Kettle Chips, and was most recently the CEO of Coinstar. Davis’ deep knowledge of the consumer space and proven leadership skills will be useful in guiding Premier Nutrition through its incredible growth and future plans.
“Premier Nutrition has tremendous growth potential as consumers continue to look for products that enable them to lead healthier, active lives,” said Davis. “The leadership team has an exciting vision of how to continue to build their brands and expand distribution; I’m eager to help bring that vision to life.”
“I’m excited to have someone of Paul’s stature and background join our board,” said David Ritterbush, Premier Nutrition CEO. “Paul Davis’ expertise is perfectly aligned with the needs of Premier Nutrition as we continue to expand retail distribution, fuel our innovation pipeline, create distinctive marketing and advertising campaigns and build our team.”