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Piggly Wiggly Distributor Deploys New Supply Chain Solution

Piggly Wiggly Alabama Distributing Co., which services more than 270 Piggly Wiggly stores in seven states, is implementing best-in-class recall process management technology from Recall InfoLink.

"What really impresses us with Recall InfoLink is how easy it is to communicate to all members across our supply chain. And by using loyalty card data, our retail members can instantly let the shoppers know about recalls. We view this as great consumer and brand protection," said David Bullard, president and CEO of Piggly Wiggly Alabama Distributing Co.

Boise, Idaho-based Recall InfoLink provides a patented, web-based product recall management platform that protects brand image, reduces liability and brings value to all businesses involved in processing recalls. It improves efficiency by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.

“Piggly Wiggly Alabama has a long history of helping its retail member better serve shoppers in the market,"  said Roger Hancock, Recall InfoLink president and founder. "Recall InfoLink gives the wholesaler and its retail clients another tool to engage with the consumer and ensure continued loyalty.”

Piggly Wiggly is the latest wholesale group to see benefits from Recall InfoLink solutions, joining other members of Retailer Owned Food Distributors & Associates (ROFDA) like Unified Grocers, Associated Grocers of Florida, Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers, Associated Grocers of Florida and Associated Grocers of the South.

Based in Bessemer, Ala., Piggly Wiggly Alabama Distributing Co. provides independent operators with bakery/deli, grocery, meat and produce items, as well as advertising services, distribution warehouse and transportation, retail accounting, retail pricing management system, three annual food shows and store engineering. With sales of $750 million, the company serves more than 270 stores in seven states.



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